Digital Marketing

5 Steps to WordPress Speed ​​Optimization

This is the age of technology and people’s attention span is getting shorter day by day. Therefore, the loading time of the website should be as fast as possible. In addition to increasing conversions, speed optimization can also offer many SEO benefits.

According to Google research studies, 53% of online searchers click if a website does not load within 3 seconds. And statistics show that websites take an average of 19 seconds to load on 3G devices. In this article, we are going to talk about five steps you can take to optimize the speed of your WordPress website.

1. Opt for a reliable web host

First of all, you must have a solid foundation, which means that you must go for a reliable web host. Having a WordPress website is not enough if you have a slow web server. Without a fast and reliable web hosting service, none of your tricks and settings will work.

When you enter the URL of a website, your device downloads the web pages from the web server. With a fast server, you can download the required pages much faster. Therefore, it is very important to choose the best web hosting provider.

However, it is important to note that speed is not the only feature of the best web hosting company. In addition to speed, the service provider must also ensure that you get the best possible customer support. If you have an eCommerce website, optimizing your website speed is much more important.

Another important thing that you may want to keep in mind when hiring the services of a web host is to consider website backup. This step is important if you want to get the most out of your speed optimization efforts. With a reliable backup system, you can be sure that you can recover your data even if your server fails. If you want to create a backup of your website, you can use the corresponding plugins.

You can choose from many web hosting service providers. However, if you are just starting out, you can also manage a shared hosting service. In this case, your server will be shared with many other websites.

If you are on a budget, shared hosting is the best option for you. However, as you get more and more traffic to your website, you may want to set aside more budget for a better web hosting service, such as a dedicated server. You can also choose a private server as your website gets traffic. This is also important from a security perspective.

Just make sure that you can afford the services of a dedicated web host. After all, you don’t want to spend more than you can afford.

2. Choose the right WordPress theme

When it comes to website speed optimization, the theme is another important factor. If you choose the wrong theme, your website will take ages to load. This will have a negative impact on the performance of your website.

You may want to go for those WordPress themes that are optimized for speed. It’s important to know that good themes are designed for speed. At the same time, its design is quite simple, which is important for today’s companies.

The good news is that it is easy to customize WordPress themes. The credit goes to the integration of many widgets and plugins. Apart from this, these themes are mobile responsive, which is important when it comes to ranking.

Nowadays, most of the users browse the internet on their mobile devices such as mobile phones, tablets and other devices.

3. Try the Paid Caching Plugin – WP Rocket

With the right type of caching plugin, you can make your website load much faster. One of the most popular plugins is known as WP Rocket. This plugin offers many features such as GZIP compression, browser caching, CDN, Cloudflare compatibility, etc.

This plugin sends the required content to the server closest to the requester. And this helps reduce loading times. The reason is that this plugin reduces the distance between the user and the server that stores the required web page.

With WP Rocket, you can enjoy many features, which means you don’t need to buy additional plugins to achieve the same purpose. As a general rule of thumb, it’s even better if you use fewer plugins.

If you’re a developer and run an agency that serves a lot of clients, you’re better off using their special white-label option to get rid of references to the plugin.

Although you have to pay for the plugin, it is worth every penny you spend on it. So you might want to try this again. You will enjoy great results in terms of speed.

4. Use a CDN

The location of your server is another important factor that can have an impact on the load time of your website. The closer your server is to the website visitor, the faster the load times will be.

However, if your website attracts visitors from all over the world, you can try CDN, which is a popular content delivery network. With this system, you can speed up page load times.

Actually, the CDN consists of many servers. This system stores the static files that make up your website. These files do not change, unlike other files. Examples of these files include javaScript, CSS, and images.

Cloudflare is on the list of the most popular tools that can be used for different websites. You can also try Cloudflare.

5. Make sure you have the latest version of PHP

PHP 7.2 is the latest version of PHP. It was released a few years ago, in November 2017. According to the WordPress requirements, your web host must support PHP 7.2 or higher, especially if you want your website to work properly. Previously, WordPress announced that websites must support at least PHP 7.0.

In short, if you want to improve the speed of your WordPress website, we suggest that you follow the 5 steps that you can find in this article.

Leave a Reply

Your email address will not be published. Required fields are marked *