Atlanta Bread Company Franchise Review
Atlanta Bread is a bakery chain founded in the Atlanta suburb of Sandy Springs, Georgia in 1993 by Jerry and Basil Couvaras. This company has been franchising since 1995. As of the end of 2008, it had 110 locations in 24 states. Its headquarters are in Smyrna, Georgia.
The bakery cafeteria concept serves a variety of salads, sandwiches, soups, gourmet coffees, breakfast sandwiches, bagels, pastries, breads and desserts. Pasta, pizza and breakfast selections such as French toast and omelettes are also offered at select locations. The company has the most amazing food concept and people interested in their franchise business option, have full support from training to real estate assistance. Franchise offers are made only by circular offer.
Atlanta Bread Company has 2 company-owned units and 167 franchised units. Atlanta Bread Company’s 169 bakery units are spread across the United States and so far none of its units are located in Canadian provinces or any other foreign country. In addition to this, there are still no operating units in South Carolina and North Carolina.
The company is registered in the following states: Georgia, Florida, Illinois, Maryland, California, Indiana, Hawaii, North Dakota, Michigan, Rhode Island, Minnesota, Wisconsin, Virginia, Oregon, District of Columbia, Alberta, and Washington.
Qualifications for franchisee:
Financial net worth is very significant. It is also important that the franchisee has his personal interview and psychological profile. The franchisee’s general business experience, industry specific experience, and formal education will also be considered.
10 years is the renewal period and the initial franchise contract. Passive ownership is allowed; however, it is strongly discouraged. Franchisees can expand within their territory and there is also a one year area development agreement. The contract or sub-franchise agreement is not available.
Training and support are provided for corporate staff, assistance in negotiating leases, assistance in site selection, and direct financial assistance. The training will take place over 7 weeks in Atlanta. T
There will be no regional, cooperative, local or national advertising, specific marketing materials or other marketing support. Ongoing support is available, such as field operations evaluation, central purchasing, initial store opening, field training, regional or national meetings, inventory control, and the free 800 phone line.
Franchise cost:
To own an Atlanta Bread Company Bakery Cafe franchise, the minimum required cash investment is $ 400,000.
- Total required cash investment – $ 650,000-1MM
- Average total investment – $ 825,000
- Minimum net worth – $ 1MM
- Initial and Average Franchisee Fee: $ 400,000
- Ongoing and Average Royalties – 5%
- Advertising fee – 2%
- The average number of employees required is 34 to work full time. Part-time employees are not allowed.
- Cafeteria space needed: 4000-4500 square feet. meters (preferably a storefront or a freestanding building)
- No earnings claims are provided and conversions are not applicable
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