During an economic downturn, the retail industry has taken a huge hit as customers simply don’t have as much discretionary income as they used to. Whether your shoe store is part of a large chain or just a small independent retailer, you should always be on the lookout for new and exciting marketing ideas that can stimulate business. Here are some great ways to put your best foot forward.

1. in-store events– Customers need to know the benefits of their shoes, whether they are cutting-edge and fashionable or provide a comfortable walking experience. Hosting an in-store event such as a fashion show or teaching session will not only build buzz and recognition for your store, but also sell a ton of shoes! Make your featured products fully visible by using a vertical banner or even a sticky window so customers know which shoes they’re learning about.
2. loyalty cards– Most women have a shoe fetish, so create a loyalty program that will keep her coming back for more shoes. This could be a punch card or it could even use a computer tracking system. After purchasing a certain number of pairs, your customer will receive a free (or at least discounted) pair. Not only do you sell more shoes, but you also retain loyal customers.
3. shoe care– A great way to make your store more marketable is by offering shoe care services such as shining, stretching, and even minor repairs. If you Really want to offer a first-class experience, offer free shoe repair services. You probably won’t be able to do this in the store, but make an arrangement with a local cobbler or cobbler. Your customer will appreciate the VIP treatment, and this ensures that they will visit your store at least twice (once to drop off their shoes and once to pick them up). Chances are they’ll find a new pair on at least one of those visits. Display vinyl decals on your cash wrappers to let customers know about the special services you offer, and make sure your sales team mentions it too.
4. sponsorship/donation– Sponsoring local events is a great way to build a positive business reputation. In return, you can usually advertise at these events with a vinyl banner or on the show. Another unique idea is to create a shoe donation program. Work with charity groups like the Salvation Army to donate a pair of shoes for every X amount you sell. This is a enormous Boost public relations and make your business socially responsible. It has certainly worked for TOMS.
5. family packages– If you are a shoe store that serves all customers (men, women and children), create a family pack package. Offer a special discount when customers buy a pair of shoes for each member of the family, or even have a special buy one get one deal. You are a one-stop shop for the family, but it may take special treatment for clients to realize that.