Digital Marketing

How Often Should You Review Your Marketing Plan?

Like most of the plans you make for your business, nothing is like reality. Once you’ve started implementing your marketing plan and see how closely your assumptions match reality, you can begin to adjust the plan to keep it fresh and grounded in reality.

There are many ways to test whether or not you need to review your strategy.

Ask your customers

You’ll want to automatically survey new customers to find out how they found out about you so you can assess whether they found you through current marketing plans or in some other way. If they give you a reason why they found you that is contrary to how you thought they might find you, then it might be time to review your marketing strategy.

At the end of the marketing cycle

Some marketing plans have a definite beginning and end. For example, if you are running an email marketing campaign that runs for 30 days in a row, you should review it at various points throughout the plan and also at the end to make sure you are getting the results you thought you could get.

By the numbers

Many business owners are in the habit of reviewing their marketing plan quarterly to match finances with effort.

To make sure your strategy is unified

If your overall strategy is to serve six-figure or higher business owners, then every element of your marketing plan must match that goal. It’s easy, without review, to get lost and get off track. A good time to check the unification of your strategy against the steps you are taking to implement the plan is at least quarterly.

To know your return on investment

How much is it costing you to acquire a customer and what is the lifetime income potential of each customer? Do your plans reflect the financial truth? Does your marketing strategy directly influence your ROI? If not, you may need a complete review of your marketing strategy.

Your educated guess

Sometimes you just have to go with what you feel. If you feel like your current strategy doesn’t match what you want for your business, then it’s time to go through everything so you can figure out where to make changes and where to implement the new strategy.

When you develop a new product or service

Every time you develop a new product or service it is a good time to review your marketing plan so that you can incorporate plans to launch the new product and / or service. The way you did things before may not work.

Check the numbers weekly

By checking the numbers on a regular basis, such as weekly or quarterly, at the same time, you can understand how all of your actions are affecting your marketing strategy and ultimately the bottom line.

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