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Digital Marketing

How to Marketing on a Low Budget

Marketing your business online cheaply is a real possibility. You can practically market your business for free if you know what to do.

Content marketing

This is one of the most important marketing weapons in your arsenal. In fact, you will be using content for all types of marketing, including all of the inexpensive ways mentioned below. You need content that sells, educates, attracts, informs and excites. You need content for all aspects of marketing, including customer relations.

Social media

Social networks like LinkedIn, Facebook, Twitter, Pinterest, and Instagram have a place in your online marketing efforts. Well, they could. You have to determine which social networks will work for you and it will depend on your niche and your audience. Where do they hang out? Be there.

Often Blog

Blogs are a great source of traffic and in some cases the only source of traffic for many website owners. It’s a great way to get your message across to your audience without spending a lot of money. It may take some getting used to, but writing one post a day can help you gain momentum. But you also want to consider doing longer blog posts, less often, to get results.

Remember SEO

If you are unfamiliar with SEO (search engine optimization), it is important that you learn. SEO is constantly changing and is the way to optimize your website for search engines. There is SEO on and off the page that you can do for your business.

Perfect your website

Your website is the front of your store, and even if you have a physical store front, your website is the front of the store that your customers will likely see first. If it doesn’t look very good, why would someone buy from you?

Join relevant communities

Communities are a great way to get your name out there. There are communities you can join on Facebook and LinkedIn, as well as self-hosted “inner circles” and mastermind clubs you can join. They can help you make yourself known as an expert, as well as get more links to your website.

List

There are free or inexpensive directories that you can join to help market your business. Make sure the directory is niche oriented and run by a reputable person so that you will be listed by other reputable business owners. You don’t want to be on a list associated with spam. Your local chamber of commerce is one of those lists that you can enter for the price of your membership.

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