What you need to know about B2B vs. B2C marketing
When it comes to strategies for your brand / business, content marketing is extremely effective and extremely necessary. The fact is, you won’t get very far without a content marketing strategy. That applies to all businesses, including business-to-business (B2B) and business-to-consumer (B2C), although your approach to content marketing will differ between the two. Understanding the differences is critical to being able to market effectively
Embracing your target audience
When it comes to a content marketing strategy (any content marketing strategy), you must identify and embrace your target audience before you can implement any strategy and before you can create goals and milestones for your business. Actually, there is a preliminary step you need to take before doing anything else, and that is that you must determine and create the persona for your ideal target audience member.
It is important to understand exactly what a B2B and B2C business is about and what they need.
B2B: The B2B customer is interested in acquiring a product and / or service that will improve what that particular business is already offering. It is essential that the choice of the product and / or service is appropriate. After all, that company’s reputation is based on that particular decision (and similar decisions like that).
B2C: The B2C customer looks for products and / or services that affect him positively. The possible consequences of a bad choice are not far-reaching in that case. The only person who will be affected by the choice will be the person who has purchased the product and / or service.
What results do you hope to achieve with your content marketing?
Before developing some content marketing strategy, you must define exactly what you hope to get out of your efforts. You may expect to get more leads based on your content marketing. If you have a B2C business, you will need to make sure everyone knows your brand.
You will need to do your best to engage those people (or at least a large percentage of them). After all, you not only want those people to understand how amazing and valuable your offerings are, but you also want them to tell other people about your brand so they can become loyal to your brand too.
Get into your customer’s head
If you can see not that the other person wants to buy your products and / or services, but also why that person wants to buy your products and / or services, you are one step ahead. A really effective way to do this is with the right keywords and key phrases. If you’re not sure what they are, you can identify them (or at least get a better idea of them) by looking at what your competitors write.
If you have a B2B business, identifying the issues that affect your target audience is critical to your success. In fact, not only is it important to identify the problems, but finding a solution to the problems is even more critical to your relationship with the other person. In a B2C situation, you will need to find out exactly what triggers an emotional reaction in the other person (or business owner).
Identify your unique selling proposition (USP)
Every business has to have a USP. It’s what makes other people choose to engage with you and eventually do business with you and buy what you sell. It makes other people clearly understand why they should buy from you rather than from other entrepreneurs. Once you have identified your PVU, you will want to involve people with it.
If you are running a B2B business, you will need to present your solution to the problem to show the other person why you are the one to buy from. If you are running a B2C business, it is important to keep in mind that the other person is not only interested in valuable educational information. He or she is also (and probably more) interested in getting something from you that changes his or her life for the better in some way.
Find out exactly where you are going to share your content marketing materials
Determining exactly where you are going to post your content marketing materials is just as important as the quality of your content. If you have a B2B business, your content will be most effective in the form of blogging on your website, as well as distributing the content to social media channels like LinkedIn, SlideShare, and YouTube. If you have a B2C business, popular social media will likely work more effectively.
There are many different types of businesses, some of them B2B and some of them B2C. B2B and B2C businesses are unique and face unique challenges. It is important to remember that a clear difference between the two types of businesses is that one seeks value (on a large scale) while the other seeks a human / emotional connection. In any case, all companies must undertake marketing efforts that produce positive results and that allow business owners to take their business to the next level.