Since plastic surgeons can spend a fortune marketing new plastic surgery patients, they need to be smart about it to get the best results for the least amount of money. Here are 2 tips to implement a better marketing plan for plastic surgeons:

Decide who your “preferred” patient is

Thanks to economic, social and technological trends, and with the help of the Kardashians, plastic surgery has become widespread. That means anyone can search for your services on the market.

However, you will run out of time, money, and marketing energy for everyone for every procedure you offer.

So one of the 2 tips for implementing a better marketing plan for plastic surgeons is choosing a patient demographic to focus on. That could be a certain age, gender, or ethnicity.

Or you can fine-tune your approach with a procedure tailored to a demographic. For example, focus on breast augmentation and serve the 20-year-old or focus on the facelift and serve the woman over 50.

Consider this carefully and review your goals. Determine what will grow your practice not just quickly but in the long term. The young patient with breast augmentation is an easy target; however, it can cost a fortune to compete for your attention, as the competition is stiff. They can be a one-hit wonder and won’t need anything else for decades.

Whereas, the more mature patient needs more of your services, has more financial resources and cares more about their ability and education than about saving money. They can also be more loyal and recommend more often, so it’s up to you.

Use the right media channels and messaging

Here’s Tip 2 of 2 Tips for Implementing a Better Plastic Surgeon Marketing Plan: Now that you know your target audience, you want to be where they are with the message they are likely to hear.

Otherwise, falls on deaf ears because your message is not directed at anyone in particular or has been seen by the wrong demographic.

Today’s world is so busy that prospective patients won’t hear, see, or notice your marketing unless you’re speaking directly to them with the right message. And use the correct media channel to make sure they see it. Therefore, instead of using mass advertising to tell the world that “plastic surgery is being done”, choose only a problem of a part of the body that has your target market, include the solution and get that message through the media channel. you are likely to get your information from. .

An example would be posting a question, “Can liposuction give you back your body after birth?” Takes you to an article you wrote for women in their 30s and 40s who want their “sexy” back after giving birth. It appears on Mommy blogs that this demographic regularly checks with a link to their website.

If you take the time to consider these 2 tips for implementing a better marketing plan for plastic surgeons, you will spend less on marketing and advertising, see better results, and fill your practice with patients you enjoy working with.

What to do next

If you want to focus on the right activities and get results 5 times faster than other practices, download my free marketing checklist.

Click here for the checklist right now!