Although posting content does take a bit of work, especially in the preparation stages, it is one of the best ways to drive traffic online! Marketers are learning that to be successful in the long run they must build a following, and using content to do so makes perfect sense. What you post, if it is of good quality, tends to circulate online almost indefinitely and this can help you to be recognized as an authority in your field. Plus, anything you create and post tends to keep sending you traffic in the future, as long as it’s still relevant.

Here are 3 easy ways that using content can keep you ‘in front’ of people online, increasing your authority and traffic long after it’s been published.

Blogging

Blogs are considered dynamic and socially oriented, so anything you post on a platform like this usually has a longer lifespan. Visitors often like to leave comments directed at a specific post that can easily start a further discussion. In addition to this great benefit, there is the fact that these platforms are ideal for anyone who wants to build a following online, as long as the content remains fresh and relevant. Blogging platforms are more of the ‘rule’ than the ‘exception’ for anyone who wants to maintain an online presence!

Articles

Although article directories are not as influential in terms of improving your site rankings as they used to be, they are still another great platform for your posts! People in search of information, which means almost everyone, is still browsing article directories to find what they’re looking for or even to get new perspectives on older topics. Another great advantage these directories offer is the files they maintain, which means that people can easily view older posts, extending their lifespan. Using content you’ve created to submit to article directories is still a very effective way to drive traffic online.

Video

Video is fast becoming one of the most popular methods of sharing content, mainly because people in general are more visual by nature. Think about this for a moment, would you rather read a text or be able to ‘see and hear’ whatever content has caught your attention? Exactly, most of us find it easier and even more entertaining to watch a video with the same message that you might read in text! Now, with more and more mobile devices that can record video and access the internet, video is ready to become even more dominant! Think of the potential YouTube has for anyone who wants to build a following simply because using video helps to break the ‘remoteness’ of the internet by allowing others to view it. This builds trust and loyalty much faster!

Publishing content has long been considered a great way to drive internet traffic! The fact that this strategy is also a great way to build a following has NOT been lost on marketers using content either! Working smarter and developing a loyal following are keys to being successful online, and since using content does both, it makes sense to make this your main marketing strategy!