Video production is now among the top business strategies to aid in brand awareness and also increase sales conversion. Whatever type of business you’re running today, it’s possible to harness the power of video marketing to stay ahead of the competition. Many brands have even created internal teams to carry out productions. Others are using any available camera to take amateur images.

The only problem is that it is easy to differentiate between amateur and professional content. When you consider how effective this marketing tool is for any campaign, it’s not a good idea to try to save money and compromise on quality. The modern consumer is very enthusiastic and will distinguish between quality and shoddy productions.

Using marketing materials to increase your brand visibility is invaluable, especially in the digital age. Hiring a professional videographer or video production company can actually save you money and shine your brand in the right light. Don’t make the mistake of using a hobbyist solution just to save money because it can backfire. Remember that everything you post represents your brand and can never be taken down. If you’re wondering how it’s possible to distinguish between amateur and professional video production, consider the following.

Amateur Video Production Service Providers Vs. professional

1. Lack of diverse camera shots – A professional videographer knows what is visually appealing and can efficiently get as many creative angles as possible. Such angles help tell your story more creatively and this boosts your brand. With the experience these professionals bring to the table, you have the advantage of getting more shots and saving time. An amateur is limited in how many shots he gets because he is not well versed in using the equipment and knows what angles work best to tell the story effectively.
2. Poor Audio and Visual Quality – One of the biggest mistakes any marketer can make is creating a poor quality video intended for marketing purposes. With the popularity of visual content across all platforms, it goes without saying that your content will eventually get noticed, but then used to ridicule your brand. This is the biggest danger for any business brand that is online. This mostly happens when you use fans for your production. When you have an expert working for you, you are assured of high-quality content because the equipment needed to shoot is available and their significant technical expertise is utilized. In addition, they understand the best environment and use other specialized equipment such as external microphones and camera stabilizers, tripods, handheld devices to ensure quality. Other considerations include lighting, which works to improve the quality of video and content.
3. Unnatural Scripting – If there is no one with scripting skills, you can bet that the final product will not have a clear and concise message. Many ideas that look good on paper cannot work when producing visual content. If you’ve ever seen a commercial that you didn’t want to complete due to lack of logic, then go to an expert to avoid doing a similar one.
4. Editing Techniques: Poor editing can kill even the best story for a video production.. For amateurs, there isn’t much to do once the filming has been done, but for a professional, editing is the most important phase.