Marketing videos and their importance
Videos are the most visual way you can communicate an idea or concept to your target audience. It’s no coincidence that YouTube has an Alexa rank of 3 in terms of worldwide traffic. According to the 2013 B2B Demand Generation Benchmark Report, consumers use videos more than white papers, live demos with sales reps, case studies, help manuals, and toolkits. Users have clearly transitioned to interactive content instead of relying on outdated content like screenshots and images to evaluate a product. Your app marketing shouldn’t deal with screenshots, but with videos!
App Marketing
Today, the App Store and Google Play boast billions of mobile app downloads. Thousands of applications are released every day. Considering this statistic, it’s not hard to imagine why most apps go under the radar.
The challenge is not just to develop a great app, but to market it efficiently and effectively in a way that reaches millions of mobile app enthusiasts around the world. The more eyes scanning your product, the better for your product.
How App Marketing Videos Can Help Press Releases
Nothing can help your marketing effort like a press release. However, press releases are sent to journalists and media personnel around the world. They may or may not be tech savvy. Some of them may be interested in your idea, but they won’t be able to evaluate your app if they don’t have the right device in their possession.
Embedding a video link in your app’s press release or product page ensures that everyone can see what your app can accomplish, even if they’ve never used a smartphone before. The motive behind a press release is to capture the interest of the journalist, and a video is best suited to achieve that goal.
How to make your own app marketing video
These are the key points involved in creating your app marketing video.
- Write a transcript that tells the story of your app
- Find a professional voice over to record the transcription
- Invest in an HD-compatible video camera and a tripod to mount the camera
- Buy professional lighting tools and get help installing them if needed
- Get the latest mobile device available on the market to run your app
- Record your app by recording actions to match those in the transcript
- Use professional editing software to give the video a neat finish
- Add background music if necessary to enliven the video.
Can’t do the app marketing video yourself?
Yes, a lot of tools and gadgets are required to make an app marketing video. In the end, it needs to be a professional looking video or else the magic of wooing your users won’t work!
If you need an app marketing video, but can’t do it all yourself, use a professional app video production service like AppVJ.
