Attracting hungry or desperate buyers is no longer an option, but a necessity for long-term success. Why? Because the online marketplace continues to be so full of new competition, the days of launching a website, blog, or email campaign and waiting for hordes of people are long gone. One of the last chances for the little guy or gal to make a mark in the online world is to find a way to attract hungry or desperate shoppers.

In fact, any company or individual that finds an efficient way to attract hungry or desperate buyers can outperform the largest and most well-funded competition. It is not always easy to do without a solid action plan. But it is worth the time and effort. Why? Because hungry or desperate shoppers have been responsible for more successful businesses, products and services than any other factor.

In fact, most businesses spend more to find and attract hungry or desperate buyers than any other expense by far. Why? Because they are the lifeblood of any successful business, old or new. But sadly, unless a business has a tremendous amount of money, skills, and resources, it’s getting harder and harder for the midsize or small business to pay others to find hungry or desperate buyers. Ironically, many businesses have gone bankrupt because they underestimated the cost of paying to find hungry or desperate buyers.

But what if you could find a solid plan to attract them without buying ultra-expensive software or hiring a fancy consulting firm that may or may not work? Do you think the person or company that could do that would have a huge advantage over their competition? who did not know how. Before revealing this powerful 3-step plan, let’s first define a hungry or desperate buyer.

1. A person or business with an immediate need to buy now. 2. A person or company with the funds available to buy now. 3. A person or company with the motivation to buy now.

Most businesses will spend a small fortune to attract a buyer with the above 3 qualities, in fact many do, it’s called advertising. But what about small businesses with little or no budget for clever ads or the money to hire a top copywriter? They have to be creative.

The following tips are designed to help you serve hungry or desperate shoppers, not take advantage of them. I promise to use the following 3-step plan to take advantage of desperate or hungry shoppers instead of helping them, it will quickly backfire. Remember that the Internet has made this a smaller world and word spreads as fast as someone can type or click a computer mouse. You have been warned.

Here is a simple 3-step action plan to get you started attracting hungry buyers to sell your product or service:

1. Stubborn problems attract hungry or desperate buyers So the first step is to find a persistent problem. This is one of the easiest ones to solve because there are problems everywhere, which means there are opportunities everywhere when you maintain this attitude. But the hardest step is not to find a stubborn problem, but to choose and focus on one that you want to tackle. This is an important step because when you find the right problem, you have a magnet that will help you attract hungry or desperate buyers.

2. Solutions attract hungry or desperate buyers Solutions is what makes hungry or desperate shoppers reach for their money and credit cards. Once you have completed step one, this step is easier. Why? Because you have road signs to direct you to the solutions. For example, finding a solution to a buyer attraction problem generally falls into the following categories.

do something…

1. Easier to buy, use or repair
2. More convenient
3. customizable
4. Faster
5. Tastier
6. Bigger, stronger, lighter
7. Less painful
8. Last longer
9. More entertaining or fun
10. More comfortable
11. Stop, go, reduce or shrink
12. Expand, Grow or Develop

9 out of 10 hungry or desperate shoppers look for the above 12 qualities in any product or service they buy. Think about it, just one quality has created fortunes for many alert people. This is the final piece of the formula for attracting hungry or desperate buyers. This is where most people fall or drop the ball. This is the action part of the formula. Guerrilla marketing relies on time, creativity, and efficient implementation rather than a large advertising or marketing budget. That is what makes the above 12 qualities so effective. They have created fortunes, even entire industries, so don’t take the above list lightly.

3. Creative guerrilla marketing attracts hungry and desperate buyers The advantage of guerrilla marketing benefits small businesses. Why? Because a small business can react faster to changing consumer needs than a large corporation. A small business can also put plans into action faster than larger companies. Guerrilla marketing is the innovative form of marketing that helps level the playing field, even if a business is on a limited budget.

Here are some examples to attract hungry or desperate buyers.:

Making your business, product or service viral by… 1. Make a viral video. (It’s funny, unusual, attract attention and promote a product or service). 2. Make your business, product or service perform newsworthy actions. 3. Promote and market more through social networking sites.

All of these tips and techniques work to help you and your business attract more hungry shoppers. But don’t stop here…