Barbados is still in high demand from tourists looking for idyllic Caribbean getaways, especially over the next couple of months. With a massive influx of visitors expected on the island to watch one of the biggest cricket spectacles the world has ever seen, the island’s job is to be as diligent about representing Barbados online as it is about the physical infrastructure. from the country.
Tourists will want to come armed with a tremendous knowledge of the island, its culture, and all there is to do. Since your goal will be to travel the length and breadth of the island without obstacles, you will prepare extensively before arrival.
As displayed on the popular search engine Google, it is estimated that up to 90 million websites are available to those searching for information on the keyword “Barbados”. Brett Callaghan, Managing Director of Totally Barbados, has noticed a substantial increase in visitors to his site since January. Favorite pages for online browsers include accommodation, car rental, sightseeing (particularly using the interactive map), attractions, things to do, and the events calendar. Its 840 information-rich pages make it easy for visitors to discover and experience all aspects of Barbados.
In an effort to better meet the needs of this audience, Mr. Callaghan has used strategic search engine optimization skills first and foremost, in order to be better recognized by various search engines. Second, this ensures that visitors can easily locate the desired information in a fast and effective manner. To cater to the large influx of tourists, Totally Barbados has included pages on education, business, restaurants, beaches, and photo galleries, to name a few.
Although it is clear that the increase in website visitors can be attributed to those who come for the cricket festivities, it is interesting to note that locals also make up a large part of the daily traffic. Mr. Callaghan has identified that up to 12.76% of the visitors to his website are actually locals.
People are interested in events, particularly over the next 2 months. With approximately 200 events scheduled in Barbados for March and April, locals and visitors alike will appreciate an informative events calendar showcasing all there is to do on the island. TotallyBarbados.com has sought it out to fill this need by making it easy for organizers to add events for free.
Companies should be aware that while trying to highlight Barbados as a high-end cricket destination, they should not neglect promoting the island as a whole. Mr. Callaghan wants to make sure he upholds his commitment to showcasing all that Barbados has to offer and as such TotallyBarbados.com has made this his main focus.
In an effort to inform major players in the tourism industry about Internet trends, Mr. Callaghan will give a presentation to the Barbados Hotel and Tourism Association on Wednesday March 14, 2007 identifying the habits of information seekers about Barbados. He will not only identify what has made Totally Barbados successful in your company to promote Barbados, but also offer companies solutions to improve their visibility online.
