There are many ways to monetize CPA offers; however, I outline 5 profitable ways that can be used to drive traffic to these offers.
pay per click advertising
Pay per click marketing is a very popular way used to drive traffic to offers on CPA networks. Basically, it requires you to set up PPC search engine campaigns and drive traffic to the landing pages of the offers you are promoting. The landing page could be the advertiser’s or it could be one you created yourself. You send traffic directly to the offer, also known as a direct link, or you can create your own landing page similar to the advertiser’s for the specific purpose of upselling the prospect. The most common PPC search engines that you can buy PPC advertising from include Google, Yahoo, MSN. There are second level engines like LookSmart.com, Ask.com. 7Search, etc., which you can also buy PPC traffic to send to your offers.
Contextual Advertising
Contextual advertising involves buying advertising on networks that allow you to place your ad in the form of a pop-up or pop-up window on their networks. As an advertiser on these networks, you can bid on high-traffic sites so that your ad appears or is displayed below when a visitor searches for/clicks on the website in question. There are a variety of companies that offer contextual advertising such as Media Traffic, DirectCPV, LeadImpact, etc.
banner advertising
Banner advertising involves buying banner ad space on high-traffic websites to drive traffic to your offerings. Most CPA networks provide banner creatives that you can use; however, you can create your own banners that you can use to drive traffic to the offers you are promoting.
Junk mail
Email marketing is another very common, but never talked about, way of generating traffic on CPA networks. This involves building lists in any specific niche and sending them specific offers related to that niche. Most email marketers with large lists in specific niches are always in demand because in most cases they have built a very good relationship with the people on their list and could be a good match for the thousands of CPA offers.
social networks
Social media is a relatively new way to generate traffic. This involves using mediums like Twitter, Facebook, YouTube, StumbleUpon to promote CPA offers. These mediums have a lot of traffic and in most cases are a gold mine to promote these offers if done correctly.
