In digital marketing, the two things that instantly grab your attention at first glance while looking at a website are the design and the content. Now the design could include the layout of the website, the color schemes used, the beautiful images used, all together strategically placed to grab the user’s attention – Mission accomplished! While the design generates interest, gives a nice feel and an idea of what the website is about, the content explains it to the viewer and has an impact on the idea or product.
Design vs Content
There is a longstanding debate that has been around for a long time that pits design and content against each other. Design vs Content – Which is More Important? Which one has more value? Designers and content writers have been at loggerheads and endlessly debated the superiority of one over the other. However, the responses seem to be mixed and there doesn’t seem to be any common ground. The confrontation continues. This article is not intended to play the role of the wise old man and give a verdict.
Instead, what we are going to focus on is the importance of “content” in digital marketing. Before we get into that, it’s important to know that “design” is an integral part of a good digital marketing strategy. We will talk about specific points related to the design in another article. For now, in this article, we’ll also look at why and how “good” content can make a difference. We also aim to break down some misconceptions about what really counts as “good” content and end the article by listing how good content can really boost your business and keep customers coming back.
What is digital content marketing?
In simple terms, it means creating and sharing content for digital marketing. What is striking is that the content spans various channels such as social networks, signed articles, e-books, podcasts, visual information, etc.
Don’t be fooled by the misconception that content is only about blogs. With the advent of social media and the likes of Pinterest, Facebook, Twitter, etc., content has taken on a new avatar. You are no longer limited to a 300-word blog post or article. A 140-character Twitter post could do wonders. A Facebook post would give you the same advantage as any blog post.
What is “good” content?
We read and hear many people talk about the importance of “good” content and the role it plays in digital marketing services. But when you do a deeper analysis, it essentially comes down to key factors. To keep it short and simple, here’s what we say is good content:
-Addressed – Who is it intended for?
-Personalized – Does it strike a chord with your audience?
-Fresh – Have you read something similar somewhere?
– Search Engine Friendly: That’s what drives traffic.
-Unique – Always a point
-Interesting – Win without a doubt
Although these factors may seem repetitive and interrelated, they are unique, autonomous, and have significant meaning.
How does good content help your business?
A good web content marketing strategy always gives results. Web content writing not only reduces the expenses associated with advertising, but also generates an influx of visitors and potential customers through non-traditional channels. It all comes down to how many eyeballs you catch and how much of this you can turn into business and profit.
The more you genuinely focus on creating good, effective content for your business, the more you’ll understand the opportunities it presents. As trends change, you’ll have a better idea of how to embrace change and customize your marketing strategy. Today it’s Twitter, Pinterest and Facebook. Tomorrow there might be something new. The question is – are you ready for it?
You can only be prepared for it if you really understand and measure the trend. By exploring the scope and potential of digital content marketing today, you’ll be better prepared for tomorrow.
