If you’ve been dabbling in internet marketing for some time, you’re probably aware of the fact that information products are one of the easiest and most profitable things you can sell online. Information products can be e-books, special reports, or articles that you can offer for a price.
Preparing information products is fairly easy, at least in theory. All you need is two things:
1. Information; Y
2. Writing skills
Information is the hottest commodity on the World Wide Web. That’s why the Internet is called the information superhighway. If you could provide the right kind of information, you will never be short of potential customers. This is especially true if you manage to find a hungry market where the demand for such information would be immense.
Writing an e-book is very similar to writing a special report. An eBook is a work consisting of approximately 30 or more pages. Anything shorter will be considered a special report. Here are some simple steps you can take to create such an information product:
1. Select a topic from the niche you have previously chosen. This topic should correspond to a particular aspect of the niche, something that people would want to know. For example, in our dog grooming example, assuming you choose the niche of shih tzu dog grooming, a good topic to write about is “how to select the perfect grooming kits for your shih tzu.”
2. Prepare an outline for your work. It should be as organized as possible. Start with the most basic concepts and gradually progress to the more advanced ones.
3. Do your research! This is very important. If you are offering something in exchange for the hard-earned money your potential customers have, you must give them something of value. A well-researched job is what they deserve.
4. Complete your outline with the necessary information. If you have a good schematic, this shouldn’t be a problem. All you have to do is write about what you have researched and include it in the specific parts assigned by said schema.
5. This is very important: avoid plagiarism. Plagiarism could ruin you. You must learn to respect intellectual property rights when doing business online. There is no yes and no goals in this regard. You need to invent an original work to sell.
6. Once you’ve finished your draft e-book or special report, have it checked for errors. Make the appropriate corrections.
7. Once you have your manuscript without errors, you will need to create an attractive and attention-grabbing eCover for your work. People always say that no one should judge a book by its cover. However, this is rarely practiced. Many books, and many e-books, are sold solely on the basis of their covers. Invest in a good eCover to boost your sales.
8. You would then have to convert your work into .pdf format. Being in .pdf format would allow more people to read your e-book, as this type of file is recognized by a variety of computing platforms.
Once you have completed these steps, you will have an information product that is ready to be sold.
But what if you don’t have writing skills, or you just don’t have time to write? Does this mean that you cannot create your own information product? Definitely not, of course, as there are many ways to skin the cat, so to speak. To begin with, you can always try to outsource or contract the services of a third party to help you prepare the information products you have in mind. Another option is to make good use of private label rights, better known as PLR in the industry today. Products sold with PLR would allow the buyer to alter their content and even name himself as the author of the works.
There is no excuse why you cannot create your own information product. If the Internet promises to be your journey to the good life, then an information product is surely your ticket to board that freight train.
