Before you start designing a mobile app, it is extremely important to understand the need for a mobile app. It is also useful to know if only one website is needed for the company, or both. Make sure the difference between a mobile app and a mobile website is well known. A mobile app is designed specifically for mobile devices, while a mobile website provides instant access to mobile users as well as users accessing the website from various other platforms.

If you go for a standalone mobile strategy for your organization, it can be extremely beneficial if you know your target audience, your target market, and the purpose of the app. It is also important to know about the features and offline accessibility of the app.

Design Basics

The design of a mobile application mainly depends on the expectations of the users. For example, if an app aims to provide an online shopping service, there should be a shopping cart feature. However, before you get started with mobile app development, you need to make sure that the following factors are known and considered for better design.

Goal

Knowing the purpose of the application helps in selecting the right platform for development. For example, Android is one of the leading platforms in the market which is highly preferred for business promotion and thus increasing revenue while iOS is preferred for generating profit.

Grid

When designing a mobile app, it’s important to keep this in mind because the grid is present on all mobile surfaces and helps set the spacing between elements. Whether it’s a point, a line, or a word, consideration of spacing is essential and it’s more important that you be consistent with respect to length and width.

colors

When developing a hierarchy of elements, the value of colors is not avoidable. A similar color with different shades can be used to give importance to the elements. For example, the dark shade can be used to highlight important elements, while the lighter shade of the same color shows less importance of the element.

sources

When it comes to typography, it should be very neat and clean. Whether you’re using Roboto, Arial, Helvetica, or Avenir, your goal should be to select the neatest, cleanest font that will provide the best readability and visibility.

Logo

There is no need to add a logo to your app. A logo doesn’t break or break your app, but if you add a logo, make sure it’s visible, clean, and attractive.

Speed

Make sure your app is not loaded with unnecessary stuff and makes it difficult for people to use your app due to slow loading. Successful apps don’t freeze often and don’t take long to load.

look and feel

A cluttered app is never appreciated and makes it hard for users to find important features. Therefore, an app should be clean and simple.

Finally, it is important and useful to consider all the elements of the mobile app design in order to make the app useful and practical for the users.