An iPhone or Android app developer’s job doesn’t end when their output is released. The new app should be seen as a product that needs to be promoted to attract the right consumers. No one would download your app if they don’t know what it is.
One problem app developers overlook is a lack of marketing budget. App developers often spend most of their resources on development. Little is left for everything else, such as post-marketing. Moreover, the marketing of your product is possible, despite the difficult budget.
Cheep!
People who need to promote their products, but on a tight budget, generally rely on social media. Twitter is one of the most popular social networking sites. You can create a Twitter account to promote your product. The first thing you need to do is sign up for a Twitter account for your app. So the next thing you need to do is encourage people to follow you. But, social media marketing is a multifaceted process. Create a blog, a Facebook account and a YouTube channel. Direct people from these sites to your Twitter account so they can follow you. You can also post a link to your videos or blog posts in your tweets.
Create an instructional video.
It is better to give instructions on how to play your game application in a video than in text. People browsing the app store won’t know which one to pick until they know about your gaming app. You’ll appear friendlier to your bosses if you give them something about your product that’s worth looking at. If you created a game app, show them videos on how to play it. You don’t need to buy a professional video camera. Even a simple video taken in your room is enough. There are video sharing sites where you can upload your creations. YouTube and Vimeo are the most popular. Share your videos on your blog, Facebook and Twitter accounts.
Create a blog.
Blogging is more convenient than building a website. You can create a blog in minutes and start writing about your app. Make your blog your platform for your creations. People who find your app on the Internet will want to know more about it. They will Google it and hope to find information about it. Who else will provide the information about it besides the developer of the iPhone app? Make sure to update your blog from time to time.
Give specials.
Apple allows producers of iPhone applications to download a maximum of 50 promotional codes for applications accepted by the iTunes Store. Of course, you should spread the word about this limited number of promotional codes on your Facebook or Twitter pages. That’s one way to create a buzz. You can tell your friends about the promo codes and ask them to spread the word. People may rush to get a promo code. The goal is to make as many people as possible aware of your product, even if not all of them will eventually buy it.
Write a press release.
Another way to build buzz is to write press releases about your new app. Make sure it’s attractive. Tell the world about your new product, for example, let readers know about its cool features. Then direct them to your website or blog at the end of the article.
