The Japanese automobile manufacturer Nissan began operations in 1933. Since that year, many new cars have been released from the company’s stables. However, in India, operations did not start that early. Only years after its adventure in Japan, one sunny day, Nissan suddenly realized that the Indian car market also had a lot of potential. The automaker did extensive research on the Indian market and finally, in 2004, the Nissan X-Trail hit the Indian roads. In this article, let us take a look at Nissan cars in India; the automaker’s tour in india.
The compact SUV that had broken all the world market records reached the Indian market in 2004. Its excellent on-road performance continued on Indian roads as well. The car’s stylish interiors and best-in-class 4×4 capabilities wowed the Indians. The powerful 2.2-litre dCi diesel engine, washable rear luggage board and clever practical touches such as cold drink holders further added to the car’s reputation in the Indian market.
After proving enough success with the Nissan X-Trail, the car brand made other smart moves in India to strengthen its presence and establish a strong supplier base. In 2007, the Nissan Teana car came in with a bang. This Nissan car was fully imported from Japan with a perfect combination of balanced proportions, futuristic luxury interior, driving comfort and excellent performance to meet the needs of Indians and also the rough and bumpy roads of India. The strong and smooth 2349cc VQ23DE V6 petrol engine made the car a great success. Teana’s engine has been one of the top ten engines for 13 consecutive years according to Ward’s Auto World magazine.
Not just these two cars, Nissan also launched its 370Z in India. It has been conceived as an “everyday sports car”, bringing to life the sweet spot of performance, style and value that symbolizes the genetic material of all Nissan automobiles. With state-of-the-art technology, the car also has a high level of safety. The elegant appearance of the car also captured Indian hearts and the sales further boosted Nissan’s confidence in the Indian market. The automaker has gone so far as to plan the production of a car within the country. The new car, Nissan Micra, will be developed at the Chennai plant in India and will be sold both domestically and abroad.
Nissan Motors has been doing quite well in the country and now has plans to launch many more new car models on Indian roads. Since its debut in India in 2004, Nissan has experienced growth of more than 200 percent. Sales figures also show strong increases. Nissan’s trip from Japan to India has turned out to be a great success.
