The new generation of mobile phones smartphones are taking over the mobile market and there are various variants flooded in the market. Which one to choose is the question to be answered. Mobile phone giants, Nokia, Sony Ericsson, Blackberry or iPhone, all trying to carve out a niche in the smartphone clutter, each dominating in their own right!
iPhone has managed to get maximum market share in the Americas, while in European countries, Blackberry and Nokia still have a presence in general. India, China and other Asian countries are mainly dominated by Nokia and Sony Ericsson. Each company tries to enter each other’s markets by adding new features from time to time. If we look at the strengths of each of the manufacturers, Nokia is known for its amazing variants, their latest E7 smartphone offering looks promising and if I have to speak from an Indian context, they launched the phone at a premium price before Sony. Ericsson is launching a similar phone in its XPERIA series, ie. Sony Ericsson XPERIA Pro. What could be the main reason behind this?
The reason is simple, Symbian OS, after enjoying popularity for the past decade, has been eclipsed by Android OS. Although Symbian is Nokia’s proprietary operating system, they should try to create phones that run on Android, mainly because they could fight more effectively against other competing phones. Blackberry is known for its amazing Blackberry OS, but they are best known for their secure form of email sending communication.
The iPhone also ranks very high when it comes to smartphone features. Steve Jobs has done a great job to make iOS a success. Furthermore, all one has to do is to browse the “App Store” and download any app they want. Nokia also has its own “Ovi Store” along similar lines. iPhone are also known for their elegant and elegant designs. Android phones have, again in the similar vein of “App Store” and “Ovi Store”, an “Android Market” on the phone. But the number of free apps available on the Android Market is much larger than its counterparts. Sony Ericsson, one of the leading manufacturers of Android-based phones, has made a whole series of XPERIA phones based on Android technology.
Sony Ericsson is known for the amazing quality of its phones, be it aesthetic sense, battery life, operating system, processor speed, and design. Another giant in the smartphone market, Samsung, also competes strongly with its counterparts, mainly in the Asian market. They have created a mix of series of phones, some of which run on Android while others run on their proprietary “BADA OS” operating system. If one has to talk about the camera and image quality, it is generally noted that, given a particular megapixel, the cameras of Sony Ericsson phones are far superior to the cameras of any of its competitors.
The price of all the phones will vary according to the geographical area, the competition between the companies in the area and therefore cannot give an idea of this aspect for sure, but since Sony Ericsson, the iPhone is a famous example of companies They use the market skimming strategy. you can safely assume that they will try to upsell their products by basing the price increase on their “quality” of the product. Nokia and Samsung on the other hand, if I am to speak from the Indian market aspect, they would try to have two sets of phones, one would be high priced but generally not higher than competing Sony Ericsson or Apple phones, and another set of phones that would be affordable and would be, if not very low, then moderately priced, so you would try to use a go-to-market strategy and try to reach the middle-class income level. Therefore, one should choose their phone after doing extensive research in and around their neighborhood, you never know that your dream phone might be cheaper there!
