If you have a large following for your blog, newsletter, tweets or forum posts, this is one way to funnel those followers into lucrative teaching and training services. It involves the use of multiple teleseminars, which are free or paid topical conference calls, as well as leveraging other people’s expertise and followers.

You may be wondering why experts agree to participate in such teleseminars without getting paid for their presentations. The answer is that experts know that a well-promoted and well-executed telesummit exposes them in-depth to people who haven’t heard of them yet, who can then opt-in to their marketing list, buy their books and other products, and become their customers. new avid followers.

Here are the steps to follow for this teleseminar marketing model.

Step 1: Set up and moderate a free teleseminar series, or telesummit, with 6-12 relatively well-known experts related to a topic you’re working on. Typically, telesummit sessions are held within a concentrated time frame of one to two weeks. Each session consists of a one-hour interview in which you ask questions of one of the most well-known experts.

You will need a website or web page that introduces your telesummit topic and provides photos and biographies of the presenters and descriptions of their sessions. Well-known experts are expected to advertise the free series on their lists, and you make it as easy as possible for them by providing them with email messages that they can quickly customize and send to their followers.

Your experts receive commissions on any additional sales from those who sign up through your link. They also have the opportunity to make a short sales pitch at the end of the interview.

Encourage attendance at the free telesummit sessions by sending reminder emails before each session. You may wish to provide links to recordings of these sessions for those who missed one or more of the calls.

Step 2: As the telesummit draws to a close, invite all the participants of the teleseminar series to a paid class with you that is related to the topic of the telesummit but digs into a deeper subject area. If everything went according to plan, you have a list of engaged and motivated participants, both from your own list and from the experts who spoke at the telesummit sessions. Those on this list know and trust you because you moderated all of the expert interviews. Send repeat pitches for the paid class to Telesummit participants until the class fills up.

Step 3: When people sign up for the paid class, they are also offered an expensive private training with you on the same topic. Be sure to limit the number of private training spaces so that this presents itself as a rare and valuable opportunity for deep learning and personal development. After the paid class ends, submit additional pitches for the private training option.

Someone I repeatedly observed using this marketing funnel charged $197 for a paid six-session telecourse after the free telesummit and $1997 for the private training upsell. It was very profitable for her and it might as well be for you too!