If you have a website, you want it to rank well in search engines. If not, there is no use having a website. Therefore, we use SEO techniques to make sure that people searching get a comprehensive list of sites (hopefully ours is on that list) to visit. The sites with the best information and the best search keyword optimization are the ones that land on the first page.
On Page SEO then is the practice of optimizing individual pages of your site to rank higher and gain more relevant traffic when it comes to search engines. It refers not only to the content of each page, but also to the HTML (Hypertext Markup Language which is a system of tagging text files for things like font, graphics, hyperlink effects, and color) of each page.
When the World Wide Web was launched, websites were busy stuffing themselves with keywords. While they are still important today, they won’t necessarily do anything to boost a ranking on their own. In fact, they can do the opposite and inhibit the site’s content and usability for users. No users means bad rankings and if no one is looking at your content, you won’t sell anyone anything either.
What a good site does is serve the search engine. That is, the site delivers the content they are looking for, they don’t have to search for their answer, they have it in front of them in an informative, easy-to-read way. Changing your keywords very slightly may mean there are fewer keywords per 100 words, but it may mean more people can find your site and information.
If you don’t already know what people are using to find your site, you can do a quick check and then use those restricted keywords to your advantage. Use related themes that give that user all the information and more and will keep them coming back to your site again and again.
Websites gain associations and connections with the topic they cover. If you tackle site branding and get off the keyword stuffing bandwagon, you can find success and this is what On Page SEO strives to do. While there are different ways to use search engine optimization, this is one that may be the way of the future. Today.
