Over the years, search engine optimization (SEO) has evolved. SEO is no longer a practice of stuffing web pages with keywords in an attempt to be easily noticed by search engines. It is now a process of utilizing white hat techniques to increase the visibility and traffic of the website. Since promotional and keyword-rich content provides no value to users, search engines have turned to a more refined and sophisticated approach that places an emphasis on good-quality content. Search engines now focus more on ‘quality’ than ‘quantity’ of content. Give more importance to content that is well written and provides users with the information they are looking for.

While search engines have become content-centric, it’s essential to include content marketing as part of your overall SEO strategy. Content marketing involves three important aspects: creating valuable content, making your content visible to search engines, and promoting your content on different channels. As Jon Ball rightly said, “content marketing without marketing is just content”. Great content won’t give you any benefit if it’s not accessible to your audience. Below are some of the ways to make your content visible to your target audience:

1) Share content on your website blog:

Having a blog section on your website is one of the most effective and affordable ways to promote your content. Your well-researched and informative content would be immediately exposed to visitors browsing your website. As a result, if visitors find your content valuable, they might share it on social media, thus exposing your content to a whole new set of audiences. Also, having an active blog has many other benefits. Sharing informed content on your blog helps you position yourself as an industry expert. It builds your credibility and instills a sense of trust among visitors. New content feed on your blog is also a search engine pleaser which helps your website gain visibility in search engine rankings.

2) Syndicate articles on high PR article sites:

There are certain credible article sites that receive good quality traffic and enjoy high Alexa rankings and PR. Some of them include Newsvine, SelfGrowth, ArticleBase, and EzineArticles. Sharing your content on such reputable sites not only establishes you as an expert in your field, but can also help you get quality backlinks that are great for SEO. Also, visitors reading niche articles on high PR sites who are already interested in your products by exposing them to well-written content can increase your chances of converting leads into genuine leads.

3) Share on social networks:

Social networks play a very important role as a key content distribution channel. His social media business page already has a well-established fan base that follows his daily updates. Sharing your content on your social media page would give your content good exposure as it would quickly reach your audience instantly. If your content is interesting and manages to engage your audience, it can result in many sharing your post, thus increasing the visibility of your content.

While many companies get article writing services right, they may not market them properly. Therefore, hiring a professional internet marketing company that understands the finer details of content marketing and has proficiency in website optimization services and social media marketing services is crucial for your business to be successful.