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What is the Best Selling Brand of Candles?

Best Selling Brand of Candles

A candle is an easy way to transform a space with a soft fragrance that also acts as an elegant decor item. Candles can set the mood for an intimate gathering or add a soothing scent to your bedside table. In fact, according to a survey, candles are considered an appropriate gift for any occasion. The majority of respondents consider candles appropriate for birthdays (76%), holidays (74%), housewarmings (59%), hostess/dinner party gifts (61%), thank you cards (58%), and romantic occasions (40%).

There are plenty of ways to sift through the best selling brands of candles, including by price point and scent. For example, there are statusy candles that run the gamut from $32 to $48 and tend to have cool, recognizable branding, like the ones from Mrs. Meyer’s that Strategist writer Dominique Pariso deems the “best drugstore candle.” Then there are budget candles, which tend to be under $30 and are typically found at discount retailers or supermarkets. There are even custom candles, which can be made to match your exact preferences.

If you’re looking for a high-quality, yet affordable candle, try one of the best-selling brands from Mainstays. Their candles are made with a coconut-soy wax blend, which ensures a clean burn and long-lasting scent. They’re also available in a wide range of sizes, from two-wick jars to eight-wick taller options.

What is the Best Selling Brand of Candles?

The White Company is another great option for a more minimalist aesthetic, especially with their frosted glass jars that look gorgeous on a nightstand or entryway console. Their signature citrusy fragrance is also long lasting, averaging 90 hours per candle. If you’re looking to splurge on a luxury candle, consider Diptyque, which is known for its evocative fragrances. Their Figuier candle, inspired by the whole fig tree, is particularly coveted. It’s the same scent that was used at Prince Harry and Meghan Markle’s royal wedding.

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For a more whimsical choice, try Friday Collective’s candles that feature fruity and floral scents paired with phrases like “Dance Mix,” “IYKYK,” and “Shower Playlist.” Their pillar candles have a burn time of up to 230 hours, and their jars are reusable as decor once the candle is gone.

Determining the single best-selling brand of candles is a subjective task, as consumer preferences vary widely. However, as of my last knowledge update in January 2022, Yankee Candle has long held a prominent position in the market. Renowned for its extensive range of fragrances and high-quality products, Yankee Candle has garnered a substantial and loyal customer base.

Yankee Candle’s success can be attributed to its commitment to craftsmanship and innovation. The brand continuously introduces new scents and designs, keeping up with evolving trends and customer demands. Their candles are known for their long-lasting burn times and consistent, pleasant fragrances, appealing to a diverse audience.

For a more personal touch, try customizing your candle with a fragrance from Scent Lab, a women-owned company that offers a quick quiz to determine your perfect scent match. Their fragrances are infused with natural essences, and their sleek jars look pretty on dressers or tables, too.


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