WPP Advertising and Their Growth
What is WPP advertising? Well, it is short for “workplace product endorsement” and it has been around since as long as radio, television and print have existed. It is a type of corporate advertising, where advertisers purchase space on newsstands or in publications for use by their employees. In today’s economic climate nearly all large corporations have an employee who sells their company’s products either directly or through a personal sales force.
The largest advertising company in the world is the London-based WPP. The company is the European equivalent of The American Advertising Association and is known the world over for its high standards of professionalism and its penchant for delivering results. The agency was started back in 1932 by Adrien de Castell and Patrick Smelter. WPP is now a very prestigious member of the British public relations industry and is often referred to as a “second tier” public relations firm. In fact, one of the largest newspaper companies in the UK is partially owned by WPP through its acquisition of a company called Think Media.
What exactly is WPP advertising? Well, it all starts with the creation of a campaign. Once that is done then the advertising agency company holdings include the process of creating that campaign as well as making sure it gets released in time to be seen by a targeted market. Some of the other services offered by a WPP advertising agency include: direct mail, online advertising, mobile marketing, TV advertising, corporate public relations, events, consumer products, and the full spectrum of global services.
Largest advertising company in the world
In recent years, WPP has made a few major acquisitions that have included: Rubicam, Weber Shandwick, and Adbrite. They also have a number of smaller acquisitions that have included: Allstock, Trivex, Zazzle, and Marketflex among many others. All of these acquisitions have allowed them to expand into many more markets and have allowed them to grow as an organization. One of the examples of a smaller acquisition was when WPP purchased Jusuru, which is a social media company. At the time Jusuru was known for making only quality content and had not yet tapped into the massive amounts of content available on Facebook and Twitter. Now Jusuru is one of the most successful social media companies and is used by several Fortune 500 companies.
This has given WPP much more exposure and a wider range of customers. In fact, over half of the world’s population has access to Facebook. Additionally, with the Rubicam acquisition they have taken their global marketing services and added the feature to their rubicam campaign which allows customers to share videos, photos, and notes from any location around the globe. This is just one example of how WPP has expanded and become much larger than it first was when it started out. Their other acquisitions have helped them grow even faster and continue to do so on an annual basis.
These acquisitions and expanding have all worked to make WPP one of the most successful advertising groups in the world. However, this isn’t the only reason for their success. The real key is their research and marketing departments, which put their team of executives through rigorous market research and then play to their strengths to create unique campaigns. This strategy has made WPP one of the most powerful companies in the entire industry.
