High-income auto and RV salespeople follow a 7-step sales process.
They follow the sales process in each and every one of the contacts. Without exceptions.
There is no deviation. Without skipping steps. It just doesn’t happen.
Automotive Sales an Art Y A skill
Rembrandt was considered one of the greatest painters in European history. Do you know who Pieter Lastman or Jacob van Swanenburgh were? Rembrandt was apprenticed to each of them.
What does that have to do with car and RV dealers? Any. And all.
Everything, that is, if you want to be a top earner.
To be a Rembrandt you need coaching. You need sales training. You need practice to develop your style, your talent, your sales techniques.
Art is delicacy.
For potential buyers, it’s making what works for them happen without manipulation, shady tactics or tricks.
Professional selling technique is the ability to listen carefully, ask relevant questions that add value, and package everything into a vehicle that meets the prospect’s needs and budget.
Auto & RV Sales Process in 7 Steps: Work It!
Walk into McDonald’s anywhere in the world and you’ll find the same friendly smiles, though the faces may be different. You will see a similar menu, although reading it may be difficult. You will find the same production process.
The recipe, as a sales process, works.
It works for McDonald’s. It works for Wendy’s. It works for Tim Hortons. He works for the Colonel along with a whole regiment of other franchises. And the 7 step sales process of the top auto and RV sales revenue generators will work for you.
Exceptions Yes Life Happens
Will there be exceptions? your bet
Even in the best oiled system, failures arise from time to time. Occasionally there is a franchisor – franchisor incompatibility. There are occasional disappointments in traffic expectations compared to market analysis. There are occasional language challenges.
The reality is that, in all things, there will be occasional surprises.
And that. Move on.
Like the franchise system, the following 7-Step Auto and RV Sales Process plays.
And yes, there will be exceptions. There will be the cash buyer who insists on a deep discount. There will be a chance that he just can’t decide on a vehicle. There will be… There will be… There will be…
There will be exceptions, some other incompatibility for whatever reason. Move on. The sales model works consistently, with the occasional exception.
7 step sales model
The 7-Step Sales Model of High-Income Car Salesmen and RV Salespeople is:
1. Introduction
2. Qualifications
3. Selection / Presentation
4. Demonstration
5. Negotiation
6. Application
7. Preparation / Delivery
That is all.
To close more deals, follow these steps for each and every opportunity. Without exceptions.
By the way, professional car salespeople and RV sales professionals have an eighth step: Progressmoving the new Client to a reference machine that walks and talks.
I want to be because dirty boys and girls just don’t seem to get this.
Write me for more details about Progress. It’s where the big bucks are!
Remember: nothing happens until someone sells something.
Sales Champions – People Like You – Make It Happen!
