According to John McCarthy, who is the father of Artificial Intelligence, an AI is “The science and design of making intelligent machines, especially intelligent PC programs.”

Artificial intelligence is a way of making a computer robot or software think intelligently in the same way that an intelligent human being thinks. Artificial Intelligence (AI) is the concept of making machines “think like humans”.

AI has a huge effect on your life. Whether you know it or not, it has already influenced your lifestyle and is likely to grow in the years to come.

Here are some examples of AI that you are already using in your daily life:

• Your personal assistant Siri: is an intelligent digital personal assistant on various platforms (Windows, Android and iOS). It provides you with assistance whenever you request it using your voice.

• Smart cars: Google’s self-driving car and Tesla’s “autopilot” feature are two examples of artificial intelligence.

• Recommended products or purchase prediction: Large retailers like Amazon recommend products to you, send you coupons, offer discounts, target ads based on your previous purchases using a predictive analytics algorithm.

• Music and movie recommendation services: Pandora and Netflix recommend music and movies based on the interest you’ve expressed and the judgments you’ve made in the past.

Other simple examples of AI influencing our daily lives are:

– Facebook provides recommended photo tags, using facial recognition.
– Amazon provides recommended products, using machine learning algorithms.
– Optimal routes from Waze (a GPS and maps application), all at the click of a button.
– Spotify knows my music preferences and selects custom playlists for me.

According to Marc Benioff, AI will have an impact on the corporate world, employees will be faster, smarter and more productive. You will learn from the data. Ultimately, you’ll understand what customers want before they even know it and could be a game changer in the CRM industry.

Salesforce already bought productivity and machine learning startups RelatedIQ, Metamind, and Tempo AI in 2014.

AI (Artificial Intelligence) At Salesforce, it’s not about time-traveling robots trying to kill us, or evil machines using humans as batteries in giant factories. We’re not talking about some summer blockbusters here, we’re talking about Salesforce AI that will make your everyday experience smarter by incorporating daily predictive intelligence into your apps.

So what is AI?

AI are not killer robots; it’s killer technology.
Artificial intelligence (AI) is the concept of making machines “think like humans,” in other words, perform tasks like reasoning, planning, learning, and understanding language.

Customer-Centric AI: Salesforce Einstein
Salesforce is focusing on creating a platform to solve customer problems in Sales, Service, Marketing, and IT in a whole new way by using Salesforce Einstein.

Salesforce Einstein is built into the core of the Salesforce Platform. Allow anyone to use clicks or code to build AI-powered apps.

With Salesforce Einstein, we can have answers to these types of questions:

– Are you sure you are serving your customers for the right customer?
– Are you sure that your customers are receiving services on the correct channel?
– Is it correct to say that you are offering the right item to the right customer at the right time?
– Is it correct to say that you are using the right channel to market your products at the perfect time with the best substance?

Salesforce Einstein is your data scientist

Einstein is like having your own data scientist dedicated to bringing AI to every customer relationship. It learns from all your data—CRM, email, calendar, social, ERP, and IoT data—and delivers predictions and recommendations in the context of what you’re trying to do.

AI has the ability to transform CRM using Salesforce Einstein

– Salespeople can spend more time visiting customers than entering data into CRM.
– Sales staff can now better understand customer requirements and when they need it.
– Sales people can close deals faster by predicting the next step for each customer.
– A service agent could suggest a solution to the customer even before he requests it.
– The service agent can cross-sell at the right time to the right customer.
– The marketing user can easily reach the right customer at the right time.
– The marketing user knows who could be the best audience for each campaign.
– You can easily identify customer requirements to deliver the perfect content to every customer.

Salesforce Einstein empowers everyone to discover new ways, predict outcomes to aid decision making, recommend next steps, and automate most of your activities so you can spend more of your time building strong customer relationships instead to make entries in the system.

What will AI give me that I didn’t already have?

Predictive Scoring: Predictive Lead Scoring gives each sales lead a score that represents the probability that it will become an opportunity. you also have the reasons

behind the score; For example, the lead’s source, industry, or some other factor is an especially strong indicator of whether or not a lead will convert.

Forecasting – AI can also be used to predict the future value of something, such as a stock portfolio or real estate investment. If you’re a sales manager, AI can predict your quarterly bookings and let you know ahead of time whether or not your team is on track to meet its quota.

Recommendations: Anyone who shops online knows that AI makes suggestions for retail purchases, but it can also make intelligent recommendations for any other product or service category, from business software to tax consulting to freight containers. And AI can also recommend things other than products, for example, which white paper to email a prospect to optimize their chance of closing a deal.

Who can use AI in the company

Anyone in the organization can easily use AI to analyze their data, predict and plan next steps, and automate their tasks and decisions. With Einstein Comprehensive AI for CRM:

• Sales can anticipate upcoming opportunities and exceed customer expectations by knowing what a customer needs before the customer does.
• The service can provide proactive service by anticipating cases and solving problems before they become problems.
• Marketing can create predictive journeys and personalize customer experiences like never before.
• IT can embed intelligence everywhere and create smarter applications for employees and customers.

What is machine learning?

Machine learning is the core engine of AI. It is the concept of making computers learn from data with minimal programming.