In the past, the only way to access websites was from a desktop computer. Then it all started moving to laptops because they were portable. Now almost everyone has a mobile phone with web browsing functionality.

Google is starting to ignore unresponsive websites. And, with more than half of all online business searches starting on mobile devices such as smartphones or tablets, if your website is unresponsive, it will be one of the main reasons for the decline in direct traffic.

What is a responsive website?

A website with responsive design code means that each web page automatically adapts to the medium you are using to view it. Regardless of whether it is a tablet, a large smartphone, a small smartphone, a laptop or a fixed desktop, each person will see the page in an improved style for their device.

Higher conversion rates

Someone taking a look at a product on your website to compare and price it against something they see in a store wants a quick answer. A responsive website allows them to click a few buttons and order the product you offer instead of paying more in store.

Improved user experience

Responsive design tells the customer that you are meeting their needs. For someone who works using their mobile device most of the time, this is huge. They can make dinner reservations, schedule a service consultation, reserve a hotel room, and purchase a product, all from their mobile phone using websites that have built-in responsive design. When users feel appreciated and have a good experience, they return.

Less work for you

Using a responsive layout up front will allow you to focus on the most important aspects of your website and deliver it to audiences on a smaller platform. From there, it’s much easier to add more content for larger devices.

Better rankings in search engines

Google prefers websites with responsive designed web pages. It is still the same website, but it is designed to be displayed with different products. This is easier for you and the search bots than working with a different mobile site.

Flexibility

Your website can be adapted to a variety of devices for display. You can add various content to be viewed on each device for added value. Content will stretch to fill the space provided on each device, and core content and layout will remain consistent across devices for a seamless experience.