Many people, including celebrities, often use Twitter to write short but often powerful messages. Businesses use Twitter a lot when they want to show a message or a video. But using Twitter effectively to promote a business requires a good understanding of how to use Twitter and tailor it to your business so that you can get the best result for your business.

# 1: select the right people and / or groups to follow

This is the golden rule for business success on Twitter. Twitter isn’t just about how many people / groups you follow, it’s about finding the right ones to follow. You should focus on following people who can help promote your business, which I will explain in the next point. The right set of followers are those whose business goals are the same as yours. For example, if you are a web design company doing SEO services, it would be wise to follow the people who focus on web design, web marketing, and SEO services. This will help align your business with the right group of people and set you up for success. Always focus on quality, never quantity.

# 2: Always write or produce effective messages that those you are following will want to retweet

One of the keys to success on Twitter is having your followers retweet your messages, as it is an effective way for your messages to reach hundreds, if not thousands of people. It is never enough to write every week. You need to produce effective messages that generate interest among your followers and who they want to pay attention to. This could mean writing effective and powerful articles each week that your followers think is worth retweeting or introducing a new point of view or topic that might spark discussion among your followers. It is very important to understand that not every message or article you write will be retweeted, so you have to be patient and persevere.