Salesforce Marketing Cloud
If you’re looking for a way to learn about Salesforce Marketing Cloud, you can do so by taking one of the many available training courses. For example, the Marketing Cloud Connect Essentials course provides hands-on experience with connecting the various cloud services. This includes sending emails, managing data, and tracking Salesforce CRM data. The class also covers data segmentation and analytics using common KPIs.
You can also opt to enroll in a bespoke third party Salesforce Marketing Cloud Training course. In this case, your trainer will help you map out your Salesforce Marketing Cloud implementation plan, while providing a mix of offline and online resources. Your training can also include a sandbox account for practice campaigns. A sandbox account is an internal Salesforce resource, so you won’t encounter real-time data when executing campaigns.
Besides training, you can also look to recruit a Salesforce consultant to assist you with your Salesforce needs. They will work with you to select the right solution for your needs, and assist you with data management and adoption. Also, if you’re a nonprofit organization, you can look to the Salesforce Foundation’s Nonprofit Start Pack. It offers a variety of tools to help you increase your donations.
Hands-On Training – Get Started With Salesforce Marketing Cloud
Salesforce Marketing Cloud training can be divided into basic and advanced levels. Generally, the fundamentals of a platform are the most important to master. Some of the key elements include building a pipeline, sending emails, and generating complex reports.
In addition to a platform-specific course, you may wish to enroll in an Apex programing course. This will allow you to customize applications with your own custom logic. During this course, you’ll build an understanding of object-oriented programming and how to manipulate data. Eventually, you’ll be able to write custom Visualforce markup to enhance your apps.
Finally, you should take advantage of Salesforce’s own online resources. Trailhead is a free, interactive training portal designed to help you learn Salesforce at your own pace. Each module has quizzes to help you test your knowledge. Similarly, you can watch videos, join online communities, and participate in webinars.
The Getting Started with Salesforce CPQ Tutorial course will teach you how to navigate the platform and what features to look for. There’s a section on the left with links to different tools and topics. Here, you’ll find information about the most popular Salesforce features, as well as links to Pardot and success metrics.
The marketing cloud specialist course is a five-day class that teaches students how to build and manage customer journeys within Marketing Cloud. These journeys involve the proper use of Marketing Cloud Connect, email studio, automation studio, and more. Specifically, the course will explain how to monitor and analyze your customers’ journeys. By the end, you’ll have the knowledge to build your own customized and personalized journeys.
Ultimately, a Salesforce certification will demonstrate your expertise in the platform. This is especially true if you’re planning on becoming a manager or administrator. Employers recognize that candidates with this type of certification have used the skills they learned in meaningful ways.
