Do you know that customer relationship management (CRM) can increase the efficiency and productivity of your sales?
Do you have a good CRM solution available for your sales and marketing teams?
Do you know how successful companies use CRM to drive their success?
If you answer NO to the third question, CRM will not be of any help and will remain a dumping ground for your data. There is no doubt that customer relationship management (CRM) makes all the difference. In this ever-growing CRM market, knowing how to leverage CRM for the benefit of your organization is key.
The following tips will help you take advantage of CRM to increase your sales:
1. Know your potential customers better-
Organizations can increase their sales revenue if they know their potential customers. CRM provides information about leads, treats them as leads, and integrates with LinkedIn and other customer-centric databases. Using analytical tools like Kiss Metrics, Google Analytics and Jaspersoft along with market data about customers, sales teams can provide focused products, services and solutions to their customers.
2. Customer segmentation and targeting-
CRM allows sales teams to segment their customers by different criteria such as Industry, Revenue, Operating Costs, Number of Employees, Region, etc. Of course, some customers are more valuable to the business than others, and not all customers need every product or solution that is sold. It is worth making the effort to recognize target customer segments earlier in the sales cycle to ensure focused sales and marketing efforts.
3. Increased focus on existing customers by sales and service teams –
By setting up sales and service teams to focus on customers and prospects, companies can strategically align themselves toward revenue generation. Customer information such as needs and options can be added to and pulled from CRM as needed.
4. Help customers make decisions with analytical reports-
With the help of the CRM Dashboard and other automation features, CRM will eliminate the need to collect information for reporting purposes.
5. Make use of smartphones to meet sales standards-
There is no doubt that your sales will increase if your sales team uses mobile devices with CRM-enabled services. If your CRM is available on mobile, your field sales team can use it from anywhere, this will obviously increase productivity, you can also easily monitor your sales team via GPS technology.
6. Increase marketing ROI with automation and online customer satisfaction.
The CRM software contains an email automation and onboarding workflow that will allow you to improve and monitor email delivery. This enhances the skills of your sales staff by allowing them to easily send groups of important emails as needed.
What is the right CRM software solution for you? Have you customized it for your needs?
Last but not least, you should look at all the CRM application solutions available on the market (Salesforce, SugarCRM, SuiteCRM, etc.) and choose which one best suits your needs. You can also filter like: your budget, number of users, CRM function (Sales CRM or Service CRM, etc.)
Once you’ve decided on your CRM solution, customize it to suit your needs. Every organization has different and unique needs, and CRM customization is very important to get the best results.
Do you have any questions like: how you should use your CRM for maximum benefits, which CRM to choose, or how to customize it for your needs?
