Facebook has the second highest number of visits on the Internet, with Google being number one. With over 600 million users, it’s a great source of potential customers. However, it must be remembered that Facebook is a social networking site and most of the users are there to socialize and interact with each other, so knowing that users really don’t want to be “sold” goods and services when they are on social networks, how to do it? do you use facebook to earn money?

Unless you’re using Facebook’s paid advertising features, using social media to gain customers requires a different mindset than many other marketing methods. Think of Facebook as a giant party, if you just walk around with a t-shirt advertising your product and stand there doing nothing, many people are not likely to come up and interact with you, especially when there are many other people standing around. around wearing similar t-shirts.

To use the analogy above, when you go to the party you have to keep your shirt mostly covered, interact with others and build relationships. Get people to buy from you before they buy your product. ‘In your face’ advertising (no pun intended) will not work.

So how are we going to do that?

Tip on how to work on Facebook #1

Set up your own Facebook site, separate from your business, remember that people are interested in you as a person, not a faceless company. Complete your profile with the educational institutions you have been to, the places you have worked, etc. Start adding friends, in addition to personal friends. Facebook will also suggest friends using the information you have provided. Always include a message with your friend requests and thank people for joining. Remember that it’s all about relationships.

Tip on how to work on Facebook #2

Post often, even if it’s just a simple status update, it keeps your photo in people’s news feeds, however, make it real, simply posting quotes repeatedly gets a bit annoying. Let others see your life, particularly if the assets you’re selling or the business opportunity you’re offering are affecting it positively.

Tip on how to work on Facebook #3

Join a group. Facebook contains pages for people with similar interests known as groups. Simply type your area of ​​interest, usually the products you’re marketing or the niche you’re looking for, into the search bar at the top of your Facebook page and a list of related groups will appear. Join groups that interest you, they’re also a great way to get friends with similar interests.

Start your own group/fan page. There is some debate about which is more useful, a group or a page (Facebook’s name for the fan page) and both have their advantages and disadvantages. Much has been written about how to do this and I won’t go into detail here. Send invitations to your friends to join your new group and encourage people from other groups you’re a member of to join yours. When you’re the leader of your own group, you have the ability to send out newsletters to members and generally have more control over promoting what you’re trying to market.

Remember that if people see you as trustworthy and reliable, and have a positive experience being your friend, they are more likely to become customers. It could be something as simple as using your affiliate link to purchase a recommended product to participate in a business opportunity you’re involved with.