Logo stickers may seem insignificant, but they are actually effective marketing tools that offer brand visibility at minimal cost. These little sticky patches are seen everywhere – cars, laptops, mobile phones, bags, glass doors – very subtly and yet so successfully promoting a brand.

Stickers printed with your logo or design can be used as handouts at conferences or trade shows. Unlike flyers, personalized stickers won’t be easily discarded and people are more likely to stick with them. They’re great for sticker campaigns, just make sure you post them where it’s allowed. Logo stickers are suitable direct marketing tools as they are flat and lightweight.

Stickers offer a limited printable area, so you want to make sure people get your message. To maximize the use of logo stickers, pay attention to copy, size, tagline, shape, and color. Try to get a simple look. You don’t want to take people’s attention away from your copy, but you also want them to see past the marketing message and appreciate your logo stickers for their design. Another way to make full use of stickers is to print the back with a logo or your marketing message. The back of stickers always gets thrown away, but if you print a message, contact information, or an offer, your recipients are more likely to take a second look at these stickers.

If you don’t have an in-house copywriter and designer, you can outsource the creative work for your logo stickers. Once you have this, you can start choosing from the models at Branders.com. There are permanent and removable black and white or color stickers. Choose the correct shape, size, and type to suit your artwork. On the site, you can generate a mockup of what your logo will look like. Choosing the perfect model will be easy from then on.