What is SEO?
SEO is the active practice of promoting a website by improving internal and external aspects in order to increase the traffic the site receives from search engines. It focuses on website promotion by improving the volume and quality of traffic to a website from search engines through natural (organic) search results for specific keywords.
Search Engine Optimization Companies That May Vary SEO Practice; some have a highly specialized approach, while others take a broader and more general approach. Optimizing a website for search engines may require looking at so many unique elements that many Professional Search Engine Optimizers (SEO experts) consider themselves in the broad field of website optimization (as many of those elements are intertwined ).
We have listed some of the most essential search engine optimization ethics to formulate for website promotion:
Directory submission
Directory submission is a great source of website links. Directory submissions are the best place to start promoting a new site. Web directories offer links for free, for a fee, or in exchange for a link.
Advice:
- Always submit to the relevant and most appropriate category
- Try submitting to a quality page
- If it’s a paid shipping, be sure to check the link page for relevance and quality.
- If reciprocal, exchange the link with a similar PR or a page with a higher PR.
Link popularity
Link Building or backlinks are very important to optimize the site in search engines. Google counts each backlink as a vote submitted for your website, but it also considers the quality of the page that links to your website. Therefore, only relevant and quality pages with fewer links should be preferred for link building.
Advice:
- Always choose relevant and quality pages for link building
- Free one-way links are the best
- Pages that link to your website must be indexed with Google.
- Pages that link to your website must be no more than 2 clicks from the home page and must contain no more than 30 links on the page.
Social bookmarks
Social Book Marking has become a very important strategy in the SEO process. Social bookmarking sites are “tag-based”, which means that you can “tag” them with keywords so that visitors who bookmark your site can easily find them later. Search engines, when crawling, index these tags as well as the link, so you basically get free one-way links from high-traffic sites, with all your keywords attached.
Advice:
- Suitable tags for your web list
- Share your bookmarks with your friends and other people.
- Promote your bookmarks too
- Comment on others’ scoreboard and let others comment on yours
Keyword research and analysis
Keywords play the most important role when it comes to website optimization.
Since search engines only need the most informative and useful sites for their visitors, they prefer sites that contain content with the highest priority for the keywords being searched for.
Expert keyword research is the cornerstone of successful SEO.
Advice:
- Always use keywords relevant to the topic of your site
- Use multi-word sentences
- Search for keywords specifically for each page.
- Country-specific keyword research
- Conduct effective keyword analysis
- Keyword research in progress
Search engine friendly design
Before starting the search engine optimization process for the website, it is very important that the search engine optimization is friendly. Making the website search engine friendly and user friendly includes a few simple steps.
- Keep it simple
- Organize website
- Avoid Javascript and images
- Avoid scrolling
White hat SEO
The white hat technique for search engine optimization consists of ethical search engine optimization methods that are recommended by search engines as part of good design. Some of the most popular white hat techniques are:
- Quality content
- Use of relevant keywords
- Use structural (semantic) markup and separate content from presentation
- Proper use of titles and metadata
- Keyword research and effective keyword usage
- Quality inbound links
