There are quite a few ways that you can directly or indirectly generate income by sharing content that is relevant and valuable to your target market. For best results, position your content as a solution to a specific problem, one that your target market is struggling with. The more results oriented, the better.

You may use the content to launch a product or program; Giving away free content allows people to test your offers without any risk. You want to make them think if your free content is that great, what they can get from checking out your paid materials. Don’t worry about giving the farm away – people need help not only getting specific information, but also (more importantly) guidance and support on how to use the information and implement what they learn into their lives, leading to change. positives.

The two main ways to use content to launch a product or program that I will be reviewing today are teleseminars/webinars and blog posts:

Free Teleseminar or Webinar

The content, of course, should be related to your product, program, or service that you are launching. If applicable, you want to devote a fair amount of this content to cultivating awareness. Even if the problem your service is designed to solve is clear to you, your audience may not even realize that they have a problem that they need a solution for. Or, they may know that they are facing some challenges, but they don’t know that the solution is just around the corner.

You will also want to spend some time sharing your story and connecting with your audience on a personal and emotional level. Remember, people buy with emotions. Particularly with something as personal as their health, it’s not surprising that they need to feel that they can trust you.

Its content will also consist of the solution to the problem. Trust that you have a lot to offer and don’t worry about giving away the farm. You want your audience to walk away thinking that you are offering great value and that your stuff works. Most likely, you want to present a couple of practical steps that your audience can easily implement so they can experience the results of your bids first-hand.

Here are a couple of ways to think about structuring your content so that it provides great perspective without giving away the farm:

Let’s say you have an X step system that you are teaching in a program. You can give your audience an overview of all the steps, how they work together to create powerful results, and a preview of what they’ll get out of each step if they work with you. Alternatively, you can focus your content on one of your system steps and take a deeper dive. Then, you would present the importance of the other steps in the system and how your program ties them together, so that participants can achieve powerful results.

Blog posts and articles

You can write a blog post or newsletter article to address a particular problem your audience is facing. One of your products or services will provide the next step to help your readers solve this problem, so it’s only natural that you introduce it at the end of the article. You can include a short description and link at the bottom of the post for readers who like your content and are looking for the next step to take action.

You can also use your blog posts as a way to “drip content” as part of your pre-launch activities. This will help you build anticipation and position you as a subject matter expert, leading to the launch of your product or program. You would like to mention your product or program from time to time in your articles and ask your readers to keep an eye out for the launch.