When it comes to running a successful online business, everyone will tell you to build an email list of prospects. These are people who have shown an interest in your business and have given you permission to email them more information about your products or services.

But do your email subscribers ever become customers? Having a list of names on your email list is not enough. How do you convert your email subscribers into customers?

Get your emails opened

You can send as many emails as you want, but if no one opens and reads them, you won’t get any results. Spend some time creating subject lines that get emails opened. Also, don’t overlook the space before the header. This is the area of ​​the content within the email that users can see before opening it. Make the most of this space.

Focus on the content

One of the most important aspects of your email marketing is the content you deliver. To convert subscribers into customers, you need to focus on delivering some of your best content to your email subscribers. That will encourage them to keep opening and clicking.

Choose the right email provider

This is probably one of the most important elements you can leverage to make your email list work better for your business. Read all of your chosen email provider’s terms of service, then try them out using their free or low-cost trial options. You can even buy a couple of months to run a short campaign and see how it works for your needs.

ask for sale

If you don’t ask you won’t get. Your readers will need a call to action. Writing emails to sell is a completely different kind of writing emails to communicate. Emails that focus solely on making sales use business tools like emotional buying triggers that help the reader choose to make a purchase.

Check your analysis

Your email autoresponder software will have statistics on when people open your emails so you can adjust to your audience. This means you’ll see how many of your email recipients click through to your website or sales page. With this information you can judge what information is useful in your campaigns and what is not.

Make it personal

Reading emails is personal. Clicking to open an email only happens if the email subject line somehow connects with the reader. Email is the virtual version of a personal one-on-one relationship. Although you can send an email to a thousand people on a list, make each of those people think that you are talking only to him or her.