With numerous readers, blogs have become very popular as a portal for entertainment, for news, and for business purposes all at the same time. Little by little, blogs are gaining great importance in day-to-day news. We have seen in the past that blog posts have affected the political scene of a country. Blogs gained popularity especially after 1998. But this was not popular with the masses as it was very expensive. Online blog became popular with open journal and later live journal. But blogger.com is primarily responsible for its popularity in the post-1999 period. The website was largely revamped after it was bought by Google in 2003, making it even more popular among the masses. The online blog can be of different types; these include text blogging, which is the most popular mode of blogging. Text blogs are basically articles or posts that are published by the author of the blog. A blog page can include images, videos, etc. There are blogging websites on the internet; these are also called blog hosting websites. These sites provide the basic structure of a blog in which the user can make changes according to their wishes. Blogging can also take the form of an online journal. Lots of celebrities are on blogs to interact with their fans without much hassle.

A very important and essential part of a blog is the readers. Therefore, due weight is given to the opinions of the readers. For this reason, blogs often contain places to post comments, suggestions, complaints, etc. An online blog can also be used as an SEO or search engine optimizer for a website. This is to popularize a website in search engines. The blog may contain links that take the reader to the home page of the original site. In this case, it should be noted that the theme of the blog must be in accordance with the theme of the original website. The more times the user is directed to the author’s website, the more traffic they receive. This makes it even more popular with search engines. There are some tips that can be followed to increase the popularity of the online blog and the original website at the same time. Blog articles must contain material related to the theme of the website. Articles must also have enough links to direct the reader to the website. Although the articles are for the purpose of increasing the popularity of the website; it should not sound like a website advertisement.

There are some rules for writing blog posts online and making them interesting. Articles should be short and contain enough material to interest the reader. The title and subheadings are another important factor. Headlines should be interesting enough to grab the reader’s attention. It should be direct and simple. It is advisable to follow the reverse pyramid structure and put the conclusion at the beginning of the article.