Networking is an essential part of a growing and successful business. When owning a business, it’s important to have a plan and take the time to build relationships, make connections, and stay competitive. This article highlights some key tips that women entrepreneurs can use to maximize their networking efforts.

Here are simple ways to get the most out of attending events and connecting with others.

Break the myth

Don’t believe the hype. As a female business owner, you have time to network. In fact, it can do double, triple and even quadruple network work. Be creative and strategic in the way you manage your time and finances. Use networking as an extension of your business. Also, reach out to loyal customers or clients to assist you in your goals of getting referrals, leads, introductions, etc. Don’t miss out on golden opportunities or overlook opportunities to advance.

To associate

Collaborate with other business owners to share resources, save time, and generate business. Look to like-minded people with different skill sets that complement your networking agenda. Find ways to cross the market, cross sell, cross network, etc. As mentioned above, these colleagues can also be your clients, mentors, protégés, sponsors, etc.

Lead the way

Consider joining established organizations, boards, or associations to improve your leadership skills. This can offer an excellent platform to promote your business and other interests. It also allows you to add value to individuals and organizations. Having this type of platform can also give you recognition through awards and other recognitions.

Hopefully, these tips can encourage you to take ownership of your network for business success. Use these practical strategies to excel in your business endeavors.