Sales Script Techniques Discussed in a Keynote Sales Presentation
While attending CEO Space, I saw a powerful sales presentation that employed many powerful sales scripting techniques. The presentation was given by Greg Writer, CEO of Club Tuki, a safe Internet browser for children.
In my career, I have had the privilege of witnessing some of the best sales and marketing people in the world. Greg’s presentation blew me away!
I’m going to point out the sales scripting techniques Greg used, so you can incorporate them into your sales presentations.
1. Link by telling your story
Greg began the presentation by telling his story. Because Greg is such a nice guy and I was able to relate to his story, it bonded me with Greg and his company.
2. Educate your audience
Greg then talked about the dangers of children and web browsers, explaining why the world needs a child-safe web browser. Part of the sale is education.
I have 2 children, a 4 year old daughter named Sarah and a 7 year old son Brandon. I immediately wanted one of your web browsers for my children.
3. Consequences of not acting
Greg pointed out that my children could end up viewing sexually explicit web content. They could also communicate with a sexual predator. Pointing out the consequences of not taking action can be very powerful in a sales script.
4. Third Party Support
Greg showed us a video of Oprah Winfrey talking about the dangers for children online and agreeing that children need to be safe online. This sales technique is called a third-party endorsement. Having someone other than yourself to express the point you want to make, especially from a credible source, makes the point more powerful.
5. Establish credibility
Greg then shared some of the joint ventures he has already done at Club Tuki. The list includes DreamWorks, the movie studio behind Shrek and other big box office hits, Loral Langemeier and Crime Dog McGrull. The list of credible joint venture partners created credibility in his project.
6. Call to action
At the end of his presentation, Greg walked us through a form where we could let him know if we were interested in supporting the project. The purpose of the presentation was to generate leads for his project. Use a call to action at the end of your presentation.
7. Think about your presentation from start to finish!
The last piece of advice I will share with you is that Greg thought through the entire presentation from start to finish. Did he successfully design a great presentation? He certainly got me excited about Club Tuki.
What are the ways you can incorporate these sales pitch ideas into your sales scripts?