When most people think of affiliate marketing, they think of it as promoting a product and earning a commission on sales. But AdSense is pay-per-click advertising, another type of affiliate marketing, and every time a visitor to your site clicks on an AdSense ad, you earn a commission. So in reality you are not building a site to promote a specific product, you are basically selling ad space.

You may think it’s silly to promote advertising when you’re only going to earn pennies per click. You could be selling an entire product and earning 75% commissions on products ranging from $ 7 to $ 700, or even more. Why would you want to go for those pennies when you could make a lot of money from your site?

Not all AdSense clicks pay off in pennies. In fact, there are some who pay $ 20, $ 30, or $ 50 per click, or maybe even more. The amount you earn each time someone clicks on that AdSense ad to some extent by how much the advertiser pays for that keyword. And some of those keywords can be quite expensive.

How can you find out which ads pay the most and how to get those ads on your website? Simple. Go to the Google Keyword Tool and do your research. Enter one of your keywords and get your search results. And then order by Estimated Average. CPC. This will give you the estimated cost that the advertiser pays each time someone clicks on your ad. It is not the amount you will earn, but it will give you a better idea of ​​which keywords are paying the most. And many marketers make a lot of money from AdSense sites.

For example, if you type “Lawyer”, you will see that the advertiser is paying $ 51.02 for the keyword “Injury Lawyers”. And if you do a search on the keyword ‘Dog’, you will see that you are paying $ 0.05 for the keyword ‘older dog’. What a difference!

When you find these high paying keywords, you will want to include them in your content so that your site will attract not only those ads, but also the search engines who are most likely to click on those ads.

Before setting up an AdSense site, you’ll also want to consider the same things as if you were setting up a site to promote a product. How many people are searching with that keyword? How many other competing sites are there? And how difficult will it be to get visitors to click on that AdSense ad?