Content marketing and SEO are two frequently used terms and widely discussed topics in digital marketing. What escapes the most is how they work together and the importance of it. First, let’s take a look at both separately.
SEO: stands for search engine optimization. It involves a number of approaches taken to improve search visibility, ranking, and also the traffic coming to a page of a website. The ways to achieve this are by optimizing meta tags, title tags, link building, backlinks, use of strategic keywords, and much more. Most website traffic begins with a search. Therefore, it is important that a brand building strategy includes SEO.
Content Marketing: First of all, content can exist in various forms: blogs, infographics, podcasts, videos, and much more. No matter the form, you have to attract, engage and inform with valuable content. Content marketing is a broader approach that with SEO is part of your digital marketing strategy.
A digital marketing agency must remember that planning a content strategy that effectively integrates SEO as part of it works not only for the target audience, but also for Google and other search engines. Here are the reasons why the tight combination of content strategy and SEO guarantees the success of your inbound marketing strategy and brand strategy as well:
1. SEO question. Content responses.
First of all, link building, possibly the most important factor to consider in your SEO strategy. Simply put, getting other websites to link to your website is called link building. How does it help? Boost referral traffic and increase site authority and ranking. When multiple reliable backlinks are created to your website, the major search engines rank your website pages higher. Effective backlinks are made from high-quality content. What qualifies as high-quality content? Relevant and interesting content worth sharing and persuasive. When your content is attractive, the likelihood that other sites will link to your website is higher. The other strategy to improve your website ranking is creating guest posts. These posts are placed on external high domain authority sites along with a bio and must include a link to your website.
2. SEO clues. The content follows.
The important words and phrases that allow people to find your content and your website through various search engines (including Google) are called keywords. They are the most important component of SEO. Each business or site will have unique keywords specific to their business or field. Keyword strategy involves including keywords and keyword groups in title tags, URLs, and meta descriptions so that people can easily find your business simply by searching for it. In addition to this, keywords should be incorporated into the content strategy as part of landing pages and blog posts. Essentially, SEO plans the keywords to be delivered and the content delivers them.
3. SEO is forever. Content continues to be delivered.
SEO is not a one-time, permanent process. It is an ongoing one. It requires constant maintenance. This is because Google is constantly demanding new content. Recently updated pages with quality content are constantly indexed and ranked higher in the SERPs (search engine results page). That’s why the majority of B2B marketers (about 72%) and digital marketers are producing more content than they had a year ago. The only way to target and engage your audience is to post engaging content regularly.
It could be said that SEO and content are sides of the same coin. One does not work well without the other. Finding a workable balance between the two parties forms an effective entry strategy. You get more traffic, rank your website higher, and force your target audience to come back for more.
